One word that characterizes SEO practitioners is adaptability. Since Google releases new updates frequently, SEO experts need to keep up with the latest trends to get the desired results.
In fact, the recent pandemic brought about drastic changes in all fields, including the way we market our products.
Many brands are giving more importance to online marketing, so it is important that industry experts keep track of the latest SEO trends.
As in previous years, several updates were also introduced in 2021, such as Maverick, BERT, and this trend will continue in 2022. Expect SEO to be more sophisticated in the future.
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So if you are preparing your SEO strategy, let's look at the three SEO trends that will have the most impact in 2022.
Artificial Intelligence
For a long time, almost everyone used basic SEO strategies to improve their ranking. However, AI is expected to change the way sites rank on search engine results pages and marketers must adapt to this change to stay ahead.
Thanks to AI, SEO professionals can use it to create SEO strategies. Major search engine algorithms rely on AI, which includes RankBrain and BERT. Not only this, AI also helps in data analysis, which is an important aspect of your SEO strategy.
Google's AI algorithm, RankBrain, is expected to become a major ranking factor for SERPs in 2022. Although Google has yet to reveal how RankBrain learns and analyzes content, user experience is believed to be a factor.
Important classification. Expect CTR and Bounce Rate to be two crucial factors in ranking a website on Google based on the RankBrain algorithm.
EAT Principle
Content quality is a critical ranking factor for Google. But what does 'Quality Content' mean? This is where Google's EAT principle comes in. EAT means
E - Experience
A - Authority
T - Reliability.
Content producers must weave a story around these three important factors. Understanding your target audience and writing accordingly will establish your expertise and authority in the particular domain.
Similarly, SEO professionals need to make sure that the page links to trusted sources. Having authoritative links in the content will help you meet the EAT criteria.
Voice Search
A Google report highlights that 55% of adolescents and more than 40% of adults use voice search at least twice a day. So if voice search isn't part of your SEO strategy, it's time to up your game.
Considering the popularity of Google voice search, it is important to create content using long-tail keywords to better rank in voice search results.
Having more questions in the content will make it more voice search friendly. When creating content around voice search, be sure to optimize it specifically for mobile devices.
Other Important Factors to Consider
Include Videos
Videos are the future of search. Including video content in your SEO strategy is an aspect that cannot be neglected. You can create short and long videos on topics that are relevant to your domain.
Also, be sure to include an easy-to-use video channel description so that the video is better rated. Don't forget to add the keywords you want the video to rank for in the video descriptions. The use of hashtags is also recommended
Pay Attention to Internal Links
Develop depth for content in the form of topic groups. You can establish your authority by creating detailed content and linking multiple pages.
If possible, have subject matter experts work on the content portion, so that you can represent the experience and gain the trust of your readers.
Get to Know the Main Vital Aspects of the Web and UX
Many websites saw a drop in SERPs after implementing Google's Page Experience algorithm. Mobile user experience and page speed were the key issues with these websites.
The lesson learned is that webmasters must ensure that the website meets the page experience criteria set by Google and must pass the Core Web Vitals test.
Parting Thoughts
SEO plays a critical role in ranking your website. However, it is evolving and becoming more complex. Keeping up with current and future trends will keep you going and help you create SEO strategies that work well for you and clients.
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